Creating a Consistent Brand

For my Manga drawing series on the Skillshare Site, I quickly recognized the importance of branding and maintaining a consistent cover image theme. This happened when I noticed that top teachers have very unique cover styles that quickly set them apart from others. Even the little thumbnail image that students see is instantly recognizable as a teacher’s own. So I set out for hours to design the look of my cover image, mainly through the use of font style and color. I also realized that as I add classes I may want to change the theme. If I do, I would want to change it across the board so that all the video covers look similar. Here is a sample of mine:

Published by Rush Hamden

Rush Hamden is a graphic novel author, children's book illustrator and art teacher living in Burbank, California.

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